Go to main content
Universitat Autònoma de Barcelona
Emprèn

Beyond the smoke: how (not) to use AI to start a business.

Share with Bluesky Share with LinkedIn Share by WhatsApp Share by e-mail

Event details

  • Beginning: 22 October 2026
  • End: 22 October 2026
  • From 11.00 to 12.30 AM
  • Emprèn UAB Space

Everyone talks about AI, but… do we really know when it helps us and when it’s just wasting our time?

In this workshop, we’ll discover how to use artificial intelligence smartly to create projects, start a business, or work on your own ideas without falling for the "smoke" of exaggerated promises.

We’ll go through practical examples, talk about the most common mistakes, the risks of sharing data without realizing it, and why AI doesn’t replace creativity or human judgment. Through real examples, useful tools, and practical tips & tricks, you’ll learn what you can ask AI, what you should never do, and how to use it to work better, faster, and with more judgment on your academic or entrepreneurial projects.

This activity is scheduled as part of INNOVATION WEEK.

Led by SOFIA LLÀCER, founder of LYNA LABS, physicist with a master’s degree in computational mathematics.

Free registration via NEXUS

Attendees will be able to get a certificate of attendance. The activity is part of the Projecta’t initiative, which allows undergraduate students to earn ECTS credits.

Within: