Study guides
Title of qualification awarded
Advertising and Public Relations
Timetables
Offered Courses at the Faculty of Communication Studies and Other faculties
From September 7th, 2023, you must consult the updated timetables and classrooms through the module Consult timetables in sia.uab.es
Study plan information
Table of credits for each course
| |
Basic training |
Compulsory |
Optional |
Bachelor's Degree Final Project |
| 1st year |
42 |
18 |
|
|
| 2nd year |
18 |
42 |
|
|
| 3rd year |
|
60 |
|
|
| 4th year |
|
|
48 |
12 |
| Totals |
60 |
120 |
48 |
12 |
Period of study
Six-monthly
Part-time or full-time
Full-time dedication Part-time dedication can also be considered.
Specialisations
Basic and compulsory training
| 1st year |
2nd year |
|
Year-long
- Marketing and Documentary Management
1st semester
- History of Advertising and Communication
- Theory and Structure of Advertising
- Oral and Written Standard of the Spanish Language
- Communication Structure
2nd semester
- Applied Economics and Business Economics
- Standard Catalan Language in the Media
- Technology and Persuasive Communication
- Written, Oral and Audiovisual Expression
|
Year-long
- Strategies in Advertising and Public Relations
1st semester
- Social Structure and Consumer Sociology
- Design in Advertising and Public Relations
- Communication Theories
- Psychology of Perception Applied to Advertising and Public Relations
2nd semester
- Theory and Structure of Public Relations
- Creative Advertising
- Contemporary Advertising Systems
- Research Methods in Persuasive Communication
|
| 3rd year |
4th year |
|
Year-long
- Advertising and Public Relations Projects
1st semester
- Creative Processes and Techniques
- Communication in Organisations
- Accounts Management
- Applied Statistics in Advertising and Public Relations
2nd semester
- Advertising and Public Relations Writing
- Strategic and Operational Marketing
- Media Planning
- Audiovisual Advertising Production
|
- Bachelor's Degree Final Project
|
Optional subjects
| 4th year |
|
- Work Placement (1)
- Advertising Photography
- Audiovisual Creativity
- Graphic Creativity
- Art Direction
- Creative Portfolio
- Market and Consumer Research
- Digital Strategy
- Strategic Advertising Media
- Marketing Information Systems
- Negotiation and Leadership Techniques
- Administration and Management of Advertising, Public Relations and Entrepreneurship Companies
- Advertising and Public Relations Today
- Specialist Public Relations Techniques
- Communications Offices
- Public Relations in Specific Sectors
|
(1) All optional subjects are worth 6 credits, except for this one which is worth 12 credits.