Specialisation in

Online training in marketing techniques and emotional intelligence tools to manage tourism projects that achieve client satisfaction through high-value experiences

UAB's virtual fair for Master's Degrees, Graduate Courses and PhDs

Informative sessions with each programme's direction, from the 22th to the 26th of May. Registration is open!

  • UAB Specialisation Diploma
  • Code: 4332/4
  • 4th edition
  • Modality: Online
  • Credits: 30 ECTS
  • Start date: 16/10/2023
  • Finish date: 31/05/2024
  • Places: 35
  • Orientation: Professional
  • Price: 2675 €
  • Special price 2541 €
    Group of application:
    Special price 2595 €
    Group of application:
  • Teaching language: Spanish
  • Location: On line

Effective management of marketing in the tourism and hotels sector requires ongoing training to adapt to a global market that is constantly changing. This graduate diploma provides the tools needed for a company's strategic knowledge, combining analysis and development of techniques and integrating new tools for coaching and emotional intelligence in the tourism sector, oriented towards the client and generating high-value experiences. 


  • Equip digital managers to respond to the challenge of digitalisation in tourism sector businesses.
  • Provide specialist tools for digital management in the tourism and hotels sector to tackle the complex changes faced by organisations in an international market.
  • Adopt a holistic approach to business management, encompassing all the key areas within the company and oriented towards worldwide markets.

Aimed at university graduates, particularly in areas of knowledge related to the master's degree.

UAB masters and graduate diplomas may include or facilitate external academic internships in companies or institutions in order to help the student to achieve a level of expertise that facilitates the insertion or promotion in the workplace...

These internships may be curricular (compulsory) or non-curricular (optional).

  • Curricular
    Curricular practices are those which are included in the curriculum of the studies and, therefore, must be overcome to obtain the degree. The programme manager will explain you the details of how, where and under what conditions you should do the internship.
  • Non-curricular
    Extracurricular practices are those that are not included in the curriculum of the studies. You can choose to do them in addition. The coordination of your program will explain the details of how, where and under what conditions can they be carried out.

Scholarships and financial aid

At the UAB grants' website you will find information on financial aids, grants, competitions, prizes and subsidies for the university community.

Chek all the information in the page for UAB financial aids, grants and calls.

Coordinating centres

FUAB Formación. Turismo y Dirección Hotelera


Laura Lizbeth Martinez Almuina

Phone: 935929710

Gestió Acadèmica

Phone: 935929710

Additional information


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