Online Lead Generation and Nurturing: Learn Where to Find Your Potential Customers (Workshop and Entrepreneurs Club Meetup)
Event details
- Beginning: 18 November 2026
- End: 18 November 2026
- From 17.30 to 19.00 h
- School of Engineering - Seminar A
Great ideas need to be seen. In this workshop, Irene Ponsatí, Founder and CEO of Brava Marketing, will teach you how to spark the interest of your potential customers where they already spend their time, adapting your lead generation strategy to each channel.
You will also learn how to nurture relationships with people who have already placed their trust in you, turning them into loyal customers and your best brand ambassadors. In addition, you will discover which common mistakes to avoid to save time, money and unnecessary headaches.
In this session, we will cover:
- How to generate leads efficiently across different channels.
- How to nurture leads to build customer loyalty and increase sales.
- The most common mistakes and how to avoid them.
This activity is part of a UAB Entrepreneurs Club meetup and is open to the entire university community.
This activity is part of the Projecta't initiative, which allows participants to earn ECTS credits.