Master's Degree in Political Marketing: Strategies and Political Communication
IntroductionThis Master's degree trains up future professionals to work in political consultancy and communication, using tools relating to both theory and practice. The aim is to offer specific training in political marketing and communication to graduates in political science, sociology, communication science and social sciences.
The programme's mission is for future professionals in this discipline to be fully equipped to meet the demands of political work, both at a personal level and at the level of political knowledge, envisaging the outsourcing of political consultancy and communication, currently handled by the political centres, as the best way to professionalise the practice of politics.
The degree is taught by academics from several universities in different countries, renowned consultants, and professionals, from all the political parties - whose varying ideologies serve to enrich the ever-changing field of political action and analysis - and from other institutions, who put all their knowledge at the disposal of those who are learning to be leaders or advisors to leaders.
ObjectivesTo provide training for future professionals in political activity or political advisory services, based on contributions from teaching staff from three different backgrounds: academic practice, professional practice and institutions.
University degree with minimum of 180 ECTS or equivalent.
- Political analyst
- Communication offices: Institutional - Professional - Political
- Opinion poll analyst
- Political consultant
- Communication consultant
- Social researcher
UAB-specific Master's Degree
Location: Institut de Ciències Polítiques i Socials (ICPS) C. Mallorca, 244, pral. 08008 Barcelona
Dates: from 28/10/2016 to 30/09/2018
Spanish (80%), Catalan (10%), English (10%)
Universitat Autònoma de Barcelona
Universidad de Santiago de Compostela
Universidad de Granada
Instituto de Ciencias Políticas y Sociales
Departamento de Periodismo y Ciencias de la Comunicación
Departamento de Ciencia Política y Derecho Público
ENG/Diputació de Barcelona
Contact the programme manager *Required fields
You will receive a copy of your query by e-mail immediately and we will also include a PDF with all the information about the programme.