Study plan Bachelor's Degree in Advertising and Public Relations

Study guides

Title of qualification awarded

Advertising and Public Relations

Timetables

Offered Courses at the Faculty of Communication Studies and Other faculties

From September 7th, 2023, you must consult the updated timetables and classrooms through the module Consult timetables in sia.uab.es

Study plan information

Table of credits for each course

  Basic training Compulsory Optional Bachelor's Degree Final Project
1st year 42 18    
2nd year 18 42    
3rd year   60    
4th year     48 12
Totals 60 120 48 12

Period of study

Six-monthly

Part-time or full-time

Full-time dedication Part-time dedication can also be considered.

Specialisations

Basic and compulsory training

1st year 2nd year

Year-long

  • Marketing and Documentary Management

1st semester

  • History of Advertising and Communication
  • Theory and Structure of Advertising
  • Oral and Written Standard of the Spanish Language
  • Communication Structure

2nd semester

  • Applied Economics and Business Economics
  • Standard Catalan Language in the Media
  • Technology and Persuasive Communication 
  • Written, Oral and Audiovisual Expression

Year-long

  • Strategies in Advertising and Public Relations

1st semester

  • Social Structure and Consumer Sociology 
  • Design in Advertising and Public Relations
  • Communication Theories
  • Psychology of Perception Applied to Advertising and Public Relations
     

2nd semester

  • Theory and Structure of Public Relations
  • Creative Advertising
  • Contemporary Advertising Systems
  • Research Methods in Persuasive Communication
3rd year 4th year

Year-long

  • Advertising and Public Relations Projects 

1st semester

  • Creative Processes and Techniques
  • Communication in Organisations
  • Accounts Management
  • Applied Statistics in Advertising and Public Relations

2nd semester

  • Advertising and Public Relations Writing
  • Strategic and Operational Marketing
  • Media Planning
  • Audiovisual Advertising Production
  • Bachelor's Degree Final Project

 

Optional subjects

4th year

- Work Placement (1)
- Advertising Photography
- Audiovisual Creativity
- Graphic Creativity
- Art Direction
- Creative Portfolio
- Market and Consumer Research
- Digital Strategy
- Strategic Advertising Media 
- Marketing Information Systems 
- Negotiation and Leadership Techniques
- Administration and Management of Advertising, Public Relations and Entrepreneurship Companies
- Advertising and Public Relations Today
- Specialist Public Relations Techniques
- Communications Offices
- Public Relations in Specific Sectors

 

(1) All optional subjects are worth 6 credits, except for this one which is worth 12 credits.