Master's Degree in

Online training to help tourism professionals adapt to the new international competitive models and develop new techniques and strategies in tourism business management

  • UAB Master's Degree (Continuing Education)
  • Code: 4297/4
  • 4th edition
  • Modality: Online
  • Credits: 60 ECTS
  • Start date: 16/10/2023
  • Finish date: 19/07/2024
  • Places: 35
  • Orientation: Professional
  • Price: 5100 €
  • Special price 4845 €
    Group of application:
    Special price 4947 €
    Group of application:
  • Teaching language: Spanish
  • Location: On line

This master's degree equips professionals, managers and entrepreneurs to rise to the challenge posed by digital transformation in business by innovating, renewing and boosting digital processes and enhancing the client experience through a holistic approach to the tourism business. 

It is made up of 2 graduate diplomas, which may be taken separately:

  • Online Graduate Diploma in Revenue Management, Digital Marketing and Customer Experience, offering new, high-impact strategic techniques like revenue management and focusing on the implementation of big data and artificial intelligence as part of the central strategy for growth in a market that is increasingly open to e-tourism and intensive use of ICT and business digitalisation.
  • Online Graduate Diploma in Management of Tourism Projects, Marketing and Emotional Intelligence. Future digital-management professionals will learn to promote internationalisation by developing and integrating tools for coaching and emotional intelligence within the tourism sector: oriented towards the client and generating high-value experiences. 

UAB masters and graduate diplomas may include or facilitate external academic internships in companies or institutions in order to help the student to achieve a level of expertise that facilitates the insertion or promotion in the workplace...

These internships may be curricular (compulsory) or non-curricular (optional).

  • Curricular
    Curricular practices are those which are included in the curriculum of the studies and, therefore, must be overcome to obtain the degree. The programme manager will explain you the details of how, where and under what conditions you should do the internship.
  • Non-curricular
    Extracurricular practices are those that are not included in the curriculum of the studies. You can choose to do them in addition. The coordination of your program will explain the details of how, where and under what conditions can they be carried out.

Scholarships and financial aid

At the UAB grants' website you will find information on financial aids, grants, competitions, prizes and subsidies for the university community.

Chek all the information in the page for UAB financial aids, grants and calls.

Coordinating centres

FUAB Formación. Turismo y Dirección Hotelera


Laura Lizbeth Martinez Almuina

Phone: 935929710

Additional information

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