Haptical perception, alteration and hybridization to rethink new media narratives
Elena Bartomeu, David Vidal and Alex Orozco visit the students of the Master in Media, Communication and Culture.
16/04/2024
As part of the subject "Digital narratives and new formats" of the Master in Media, Communication and Culture, this year, the students have been able to enjoy the diverse experience of three professionals from the world of communication such as Elena Bartomeu, doctor in Fine Arts arts from the University of Barcelona and professor in the Information and Communication Sciences Studies at the Open University of Catalonia (UOC), specialist in the area of design and digital creation.; David Vidal Castell, professor at the UAB, specialized in the study of genres and journalistic writing, as well as in epistemological reflection applied to journalism; and Alex Orozco, an expert in digital transformation and marketing, who currently works as executive producer at La Azotea, where he has created and produced the program Truca when you arrive for TV3.
The diversity of training and professional backgrounds of the three lecturers provided the students with a multifaceted look at the current media landscape, as well as very suggestive elements for discussion and reflection that led them to move from transmedia narratives and the design of worlds in research in communication through a haptic perception workshop led by Elena Bartomeu, to a theoretical discussion with David Vidal about the need for journalism that allows alterity to emerge and everything that is not predetermined by the algorithm, and to the more practical experience of Alex Orozco from the point of view of the distribution of new narratives through the example of the YOLO Race to TikTok project and its evolution towards hybridization with general and mainstream television thanks to TV3.
The importance of the story in the midst of media noise and infoxication of content, our mutations as "narrative specimens" or the subversion of discursive hegemonies were some of the ideas that Orozco, Bartomeu and Vidal left as keys to the collective reflection of the group of Master's students.