• UAB-specific Master's Degree
  • Code: 2220/14
  • 14th edition
  • Modality: Onsite
  • Credits: 60 ECTS
  • Start date: 11/01/2023
  • Finish date: 23/09/2023
  • Places: 36
  • Orientation: Professional
  • Price: 6600 €
  • Special price 5940 €
    Group of application:
  • Teaching language: Spanish (95%), English (5%)
  • Location: Casa Convalescència, c/ Sant Antoni Maria Claret 171, 08041 Barcelona
Máster en Comunicación y Márketing Online
In the digital era, the knowledge and mastery of specific strategies and techniques in communication, marketing and internet are fundamental when looking to guarantee the success of businesses. The Master in Digital Marketing and Communication covers the needs of a large sector of professionals from a pluridisciplinary, updated and practical perspective.

The creation, development, optimisation and profitability of a Digital project is becoming increasingly complex, in which professionals with very different profiles and totally different backgrounds intervene. All contributions made by those implied are decisive in achieving the objectives. However, often the different parties implied work from diverse, sometimes completely opposite perspectives.

The programme is focused on providing web-specific training in online marketing and digital communication techniques, very useful to two different professional profiles: online marketing managers, institutional communication managers, User Experience technicians, web analysts, interaction designers, SEO consultants, community managers, developers, etc.

The Master in Digital Marketing and Communication aims to aid professionals in the sector to improve their knowledge of online media, increasing interactions among different profiles and putting it to use to obtain the desired results, all in synergy with a specific business strategy.

Career opportunities

The Master in Digital Marketing and Communication strives to offer a programme with a high degree of specialisation for different professional profiles carrying out professional activities on the internet. At the same time it equips them with highly specific knowledge on the use of the web when looking to work on a business strategy.

Thanks to a clearly interdisciplinary approach, participants acquire a global vision of this sector of special importance for project managers, marketing directors, communication directors, web channel managers, webmasters, analysts and consultants.

At the same time, professionals with more specific responsibilities such as programmers, information architects, designers, layout designers, copywriters, product managers, etc. would be capable of working with more synergies to reach the objectives of the company.

Finally ,the Master in Digital Marketing and Communication is addressed to both professionals participating in or directing a web project for businesses or institutions and young entrepreneurs who regard the internet as the most profitable channel for their businesses, or for those who have found a niche in the market for their website as a business initiative.


UAB masters and graduate diplomas may include or facilitate external academic internships in companies or institutions in order to help the student to achieve a level of expertise that facilitates the insertion or promotion in the workplace.

For this study programme non-curricular (optional) internships are possible:

  • Non-curricular
    As a UAB student, you have access to the University occupation portal, the Occupability Service, through which you can participate in selection processes for non-curricular practices as well as getting a contract. In both cases, you need to sign up to the Nexus application.

Scholarships and financial aid

Chek all the information on the possibilities for grants and scholarships in the page for UAB financial aids, grants and calls.

Coordinating centres

Departamento de Comunicación Audiovisual y Publicidad


Adrian Padilla Molina

More information

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