Master's Degree in Psychocreativity

In the current social and professional context, marked by rapid changes, complexity, and uncertainty, both institutions and professionals are constantly forced to adapt to new demands and emerging realities. In this scenario, expert mastery of creativity and, specifically, creative communication becomes a fundamental resource for offering innovative, effective, and adjusted professional responses to a constantly transforming environment.

The permanent training Master's in Psychocreativity addresses this training need with an interdisciplinary proposal that links the areas of knowledge of degrees in Psychology and Communication Sciences, while establishing indirect connections with Business and Social Sciences. This transversality allows for comprehensive training applicable to a wide variety of professional contexts.

The main objective of the program is to train professionals with competencies in applied creativity and innovative communication, highly valued skills in sectors such as communication companies, creative agencies, information services, social innovation environments, and organizations oriented towards research and strategic planning.

Graduates of the master's will be prepared to perform functions in areas such as: Strategic communication planning, Advertising creativity, Motivational and market research, Trend analysis, values and lifestyles, Brand strategies (branding) and creation of names for companies and products (naming), and Development of new products in the business and institutional fields, among others.

The master's offers generalist training with a practical approach, combining theoretical knowledge with professional application, while enhancing critical analysis and the generation of creative solutions to specific problems in the social, work, academic, and business fields.

Through this program, students acquire the conceptual, methodological, and communicative tools necessary to act as agents ofchange and innovation in diverse professional contexts, both in public institutions and private companies or entrepreneurial initiatives.

Career opportunities

Students of the permanent training Master's in Psychocreativity, once graduated, will be able to develop their functions in the areas of strategic communication planning, creativity, motivational and market research, trend analysis, values and lifestyles, brand strategies (branding), creation of company and product names (naming), as well as developing new products in the business world and providing creative solutions to social problems.

It is a generalist and global training that provides knowledge that can be implemented in a wide variety of companies linked to innovation, the communication sector, and also the public sector, as it promotes the acquisition of knowledge, skills, and competencies to propose different possibilities of analysis and solutions to both professional and specific social problems.

Internships

UAB masters and graduate diplomas may include or facilitate external academic internships in companies or institutions in order to help the student to achieve a level of expertise that facilitates the insertion or promotion in the workplace.

For this study programme non-curricular (optional) internships are possible:

• Non-curricular
  As a UAB student, you have access to the University occupation portal, the Occupability Service, through which you can participate in selection processes for non-curricular practices as well as getting a contract. In both cases, you need to sign up to the Nexus application.

Scholarships and financial aid

Chek all the information on the possibilities for grants and scholarships in the page for UAB financial aids, grants and calls.

Coordinating centres

Departamento de Psicología Básica, Evolutiva y de la Educación

Contact

Carlos Carrasco Roig

Phone: 681 20 94 11

Additional information

https://www.psicocreatividad.net/

More information