Master's Degree in Neuromarketing (Research Techniques in Consumer Cognition and Behaviour for Businesses and Advertising)

New research techniques applied to business, research departments and marketing professionals, management and communication, bring together different disciplines which have not been considered related to date, such as advertising and information with neuroscience and medical science.

This Master's degree is semi-classroom based (blended), with four months of teaching and work placements at the Communication Faculty on the Bellaterra Campus of the Universitat Autònoma de Barcelona and work placement centres, and the rest of the time is distance learning.

Career opportunities

- Research departments of mass consumption product companies
- Product design and commercialisation strategies
- Consumer behaviour analysis
- Advertising agencies
- Company management departments
- Strategic and operative marketing
- Higher education teaching
- Political communication and propaganda consultant

Internships

UAB masters and graduate diplomas may include or facilitate external academic internships in companies or institutions in order to help the student to achieve a level of expertise that facilitates the insertion or promotion in the workplace.

These internships may be curricular (compulsory) or non-curricular (optional).

• Curricular
  Curricular practices are those which are included in the curriculum of the studies and, therefore, must be overcome to obtain the degree. The programme manager will explain you the details of how, where and under what conditions you should do the internship.

• Non-curricular
  As a UAB student, you have access to the University occupation portal, the Occupability Service, through which you can participate in selection processes for non-curricular practices as well as getting a contract. In both cases, you need to sign up to the Nexus application.

Scholarships and financial aid

Chek all the information in the page for UAB financial aids, grants and calls.

Coordinating centres

Departamento de Publicidad, Relaciones Públicas y Comunicación Audiovisual

Contact

Pere Navalles Villar

Phone: 670831796