Master's Degree in Management of Public Relations and Communication Agencies (Online)
Change is accelerated even further by new technologies and digitalisation and, currently, by the convergence between the digital and the physical worlds, which is now an important factor in any communication strategy.
This means that many companies are striving to combine the two worlds, to give consumers an unforgettable "phygital" experience.
This master's degree also brings together the online and offline worlds in all the topic areas it covers, developing integrated communication strategies to achieve specific marketing and communication goals.
Its students are empowered to take a leap forward towards their career objectives and to meet future challenges in the field of communication.
The programme is geared towards helping them to pursue a career in companies' communication departments, in consulting firms, or in public-relations agencies.
A university degree. Students usually have a degree in one of the following, or in a related area: Communication Studies (Advertising and Public Relations, Journalism, Audiovisual Communication, Corporate Communication), Business Administration and Management, International Relations, Marketing, Economics, Law, Labour Relations, and Tourism. Degrees in other subject areas will also be considered.
In the field of communication, such as the following. Public relations agencies and consultancy services, communication agencies, corporate communication departments, in-house public relations departments, corporate event management, marketing departments, brand management, communication management, account management (agencies), sponsorship and patronage management.
UAB-specific Master's Degree
Special price: 5040¤
Group of application:
Dates: from 02/11/2020 to 06/07/2021
Departamento de Comunicación Audiovisual y Publicidad
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