Contents
The syllabus is divided into three modules (online communication, online marketing and management of online projects) and a master's dissertation. Previously there is an introductory phase in which two options are available: training in web technologies for students from the field of communication or marketing, or training in communication and marketing for students with a background in technology.
In short, the master's degree in Online Marketing and Communication provides top-level training to professionals already working in the internet sector or who are trained to do so: deepening their understanding of the web and of other related disciplines.
Subject | Credits | Type |
---|---|---|
Introduction to website technology |
6 ECTS |
Optional |
Introduction to communication and marketing |
6 ECTS |
Optional |
Online communication |
15 ECTS |
Obligatory |
Online marketing |
15 ECTS |
Obligatory |
Management and execution of online innovation projects |
9 ECTS |
Obligatory |
Master's dissertation |
15 ECTS |
Obligatory |