- UAB-specific Master's Degree
- Code: 1104/22
- 22th edition
- Modality: Online
- Credits: 60 ECTS
- Start date: 01/03/2023
- Finish date: 30/11/2023
- Places: 22
- Orientation: Academic, Research, Professional
- Price: 4500 €
Special price 4050 €
Group of application:
- Teaching language: Spanish
- Location: Online
Are you looking for a master's degree that can equip you with all-round skills in directorship of communications? From a university with excellent academic and research credentials? One that is taught virtually to let you combine learning with your personal and professional life? If you have answered yes to all 3 questions, we suggest you get to know us and find out whether our offer can meet your learning needs.
The master's degree in Directorship of Business and Institutional Communication is a pioneering study programme, with a long track record in training communications directors. This programme is delivered by Universitat Autònoma de Barcelona through the Moodle online platform. Here, students can find all the audiovisual materials and tools they need and can interact both synchronously and asynchronously with lecturers specialising in each subject area.
Each course is assessed by the same tutor who designed it. Teaching is carried out by top-tier professionals and academics, as a guarantee of excellence and modernity.
The subject areas covered deal with management of intangible assets (identity, culture, brand, image, reputation and CSR), the different areas within communication (commercial, internal, corporate, crisis-related) and specialist areas like communication in institutional relations or in the digital society.
One of this programme's strengths is its training in strategic planning, acquired by developing the master’s degree final project, which consists of a comprehensive communications plan for a real organisation.
If you want to become a Director of Communications, have no doubts: this is the master's degree for you.
Career opportunitiesGraduates of the Master in Business and Institutional Communication of the UAB will be able to work as communicators in all types of companies, institutions, and organisations in general.
The programme trains students to develop integrated management criteria and abilities. They will be able to lead complex departments as communications directors or take on any specific role as another professional in the department.
This training is general and global, providing knowledge that may be applied in: consumer product companies, service industry, public and private institutions, non-governmental institutions, political parties, advertising agencies, public relations agencies, communications consulting, press offices, and other communication sectors.
The integrated communicator and the management of intangible values are an acknowledged requirement which consolidates itself year after year.
Taking the master's degree in Directorship of Business and Institutional Communication at the UAB was a very valuable experience. Highly-skilled lecturers, classmates with different outlooks and experiences, and a programme structure that is participative and combines theory and practice. In the master’s degree final project I was able to apply a great deal of what I had learned.Germán Lafrentz
UAB masters and graduate diplomas may include or facilitate external academic internships in companies or institutions in order to help the student to achieve a level of expertise that facilitates the insertion or promotion in the workplace.
For this study programme non-curricular (optional) internships are possible:
As a UAB student, you have access to the University occupation portal, the Occupability Service, through which you can participate in selection processes for non-curricular practices as well as getting a contract. In both cases, you need to sign up to the Nexus application.
Scholarships and financial aid
Chek all the information on the possibilities for grants and scholarships in the page for UAB financial aids, grants and calls.
Departamento de Publicidad, Relaciones Públicas y Comunicación Audiovisual
Gabriela Madroñero Gualdrón