| Subject | Credits | Type |
|---|---|---|
Agency. bases and management |
9 ECTS |
Obligatory |
Brand builder. International accounts manager |
6 ECTS |
Obligatory |
Strategic planning. Account planner |
9 ECTS |
Obligatory |
The creative accounts process |
9 ECTS |
Obligatory |
360º communication and innovation in marketing and new technology |
6 ECTS |
Obligatory |
Advertising budget management |
6 ECTS |
Obligatory |
Master's dissertation |
15 ECTS |
Obligatory |