Specialisation in Fashion and Luxury Communication

Specific skills

- To plan the strategy of communication campaigns based on objectives and the communication needs of organizations.
- To develop knowledge of communication strategies and techniques.
- To extend the knowledge of phases in the communicative process.
- To be aware of the decision-making phases of the communication department.
- To develop creative ability, not only in the specific field of advertising creativity, but also in creativity applied to communication and product-design strategies.
- To successfully manage effective advertising strategies.
- To facilitate decision-making adapted to communication challenges.
- To develop a global and integrative vision of the agency and of departments within organizations.
- To acquire new knowledge, skills and abilities in the area of management.
- To be aware of and connect with the reality of the market.
- To know how to segment the most suitable target audiences for developing campaigns.
- To manage assigned budgets in a professional and appropriate manner.

Transferable skills

- To develop managerial and decision-making skills, fostering teamwork through case resolution, developing research capacity, etc.
- To strengthen management skills and a global and inclusive vision.
- To develop both oral and written communication skills.
- To develop the rhetoric pertaining to leaders who seek to achieve their goals.
- To foster the ability to persuade and convince, and to develop skills in negotiation techniques.
- To enrich the development of daily activity by obtaining a higher level of specific knowledge in the subject.
- To innovate and participate proactively.

Title obtained

Postgraduate Diploma in Fashion and Luxury Communication