Communication

A brand history

1.  Search for the brand name by subject on the advanced search of the search engine. You can find books and other documents about this brand. If you do not get results you should search advertising campaigns of the brand that allow you to get an idea of its evolution. For this, check the page Ads of a brand.


2. At the library

a) Databases. There are  databases with historical advertising:

  • Lürzer’s Archive. Ads from International press and television since 1984. They can be downloaded.
  • London International Advertising Award. Compilation of USA television and cinema ads  from the 50s to the 80s.
  •  Adforum. 180,000 ads in all types of media (but especially television) from more than 110 countries since 2000.


b) Journals. Advertising journals can provide information about campaigns and posters or images. They are located on the 2nd floor of the Communication Library in the area of communication journals and are alphabetically arranged.

c) Newspapers.  To find old graphic ads in digital format we recommend Press resources from El Quiosc that allows you to retrieve digitized old press.

3. In Internet


4. More information