Degrees
Bachelor's Degree in Advertising and Public Relations

Study plan Bachelor's Degree in Advertising and Public Relations

Study guides

Title of qualification awarded

Advertising and Public Relations

Timetables

Offered Courses at the Faculty of Communication Studies and Other faculties

From September 7th, 2023, you must consult the updated timetables and classrooms through the module Consult timetables in sia.uab.es

Study plan information

Study Plan of the Degree in Advertising and Public Relations 2022-23
(format PDF)

Table of credits for each course

  Basic training Compulsory Optional Bachelor's Degree Final Project
1st year 42 18    
2nd year 18 42    
3rd year   60    
4th year     48 12
Totals 60 120 48 12

Period of study

Six-monthly

Part-time or full-time

Full-time dedication Part-time dedication can also be considered.

Specialisations

Basic and compulsory training

1st year 2nd year

Year-long

  • Marketing and Documentary Management

1st semester

  • History of Communication
  • Social Structure and Sociology of Consumption
  • Oral and Written Standard of the Spanish Language
  • Information and Communication Technologies

2nd semester

  • Applied Economics and Business Economics
  • Standard Catalan Language in the Media
  • Communication Structure
  • Written and Audiovisual Communicative Languages

Year-long

  • Strategies in Advertising and Public Relations

1st semester

  • Theory and Structure of Advertising
  • Design in Advertising and Public Relations
  • Communication Theories
  • Psychology of Perception Applied to Advertising and Public Relations
     

2nd semester

  • Creativity in Advertising
  • Contemporary Advertising Systems
  • Research Methods in Persuasive Communication
  • Theory and Structure of Public Relations
3rd year 4th year

Year-long

  • Advertising and Public Relations Projects 

1st semester

  • Creative Processes and Techniques
  • Communication in Organizations
  • Accounts Management
  • Applied Statistics in Advertising and Public Relations

2nd semester

  • Advertising and Public Relations Writing
  • Strategic and Operational Marketing
  • Planning of Media
  • Audiovisual Advertising Production
  • Bachelor's Degree Final Project

Optional subjects


 

4th year

- Work Placement (1)
- Advertising Photography
- Audiovisual Creativity
- Graphic Creativity
- Art Direction
- Creative Portfolio
- Market and Consumer Research

 - Digital Strategy
- Advertising Media Strategies
- Information Systems Marketing
- Negotiation and Leadership Techniques
- Business Management and Administration for Advertising and Public Relations Agencies and Entrepreneurs
- Current Issues in Advertising and Public Relations		 - Specialised Public Relations Techniques
- Communication Agencies
- Public Relations in Specific Sectors

 

(1) All optional subjects are worth 6 credits, except for this one which is worth 12 credits.