Master's Degree in Strategic Creativity in Audiovisual Information


Master's Degree in Strategic Creativity in Audiovisual Information
The Master's Degree in Strategic Creativity in Audiovisual Information is a proposal for professionalizing graduate studies that aims to train its students to respond to the needs of innovation and experimentation, using new forms of construction and transmission of audiovisual journalism, reclaimed both by society and the profession.

These needs are especially true at a time when technological development is setting new trends in modes of relations with media and the internet, in consumer habits, information sources and hybridization of genres.

In this context, the Master's Degree in Strategic Creativity in Audiovisual Information aims at influencing the creative treatment of strategic news content and the architecture of complex formats, such as deep-in-reports, interviews or large formats, and its adaptation to formulas which should tune in with an audience increasingly demanding more clarity, accuracy, impact and interaction in a multimedia/digital environment. The master’s degree should also serve to open new horizons for creativity and sound and audiovisual innovation.


This master's programme allows its students to fully explore innovative communication techniques in the field of audiovisual information. It starts out from the premise that the creative process is a method for reformulating both content and format in audio and audiovisual information within today's digital environment.

Access requirements

Bachelor's degree in Communication Studies (Journalism, Advertising and Public Relations, Audiovisual Communication) or Social Sciences.

Career opportunities

- Narrator/editor in audiovisual news programs.
- Editor of audiovisual news programs.
- Audiovisual and multimedia journalist.
- Audiovisual creative.
- Production of audiovisual content.


Blanca Perona Paez

Phone: 935811463



UAB-specific Master's Degree

6 Edition
Places: 25
Orientation: Professional
Code: 3079/6
Price: 4500 ¤

See price details

Modality: Onsite
Location: Escola de Postgrau i Facultat de Cičncies de la Comunicació
Dates: from 16/01/2019 to 30/04/2020
Teaching language:
Spanish (100%)
Coordinating centres:
Departamento de Publicidad, Relaciones Públicas y Comunicación Audiovisual

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You will receive a copy of your query by e-mail immediately and we will also include a PDF with all the information about the programme.