Master's Degree in Strategic Creativity in Audiovisual Information
These needs are especially true at a time when technological development is setting new trends in modes of relations with media and the internet, in consumer habits, information sources and hybridization of genres.
In this context, the Master's Degree in Strategic Creativity in Audiovisual Information aims at influencing the creative treatment of strategic news content and the architecture of complex formats, such as deep-in-reports, interviews or large formats, and its adaptation to formulas which should tune in with an audience increasingly demanding more clarity, accuracy, impact and interaction in a multimedia/digital environment. The master’s degree should also serve to open new horizons for creativity and sound and audiovisual innovation.
ObjectivesThis master's programme allows its students to fully explore innovative communication techniques in the field of audiovisual information. It starts out from the premise that the creative process is a method for reformulating both content and format in audio and audiovisual information within today's digital environment.
Bachelor's degree in Communication Studies (Journalism, Advertising and Public Relations, Audiovisual Communication) or Social Sciences.
- Narrator/editor in audiovisual news programs.
- Editor of audiovisual news programs.
- Audiovisual and multimedia journalist.
- Audiovisual creative.
- Production of audiovisual content.
Blanca Perona Paez
UAB-specific Master's Degree
Location: Escola de Postgrau i Facultat de Cičncies de la Comunicació
Dates: from 10/01/2018 to 30/04/2019
Departamento de Publicidad, Relaciones Públicas y Comunicación Audiovisual
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You will receive a copy of your query by e-mail immediately and we will also include a PDF with all the information about the programme.