Master's Degree in Strategic Creativity in Audiovisual Information
Introduction

These needs are especially true at a time when technological development is setting new trends in modes of relations with media and the internet, in consumer habits, information sources and hybridization of genres.
In this context, the Master's Degree in Strategic Creativity in Audiovisual Information aims at influencing the creative treatment of strategic news content and the architecture of complex formats, such as deep-in-reports, interviews or large formats, and its adaptation to formulas which should tune in with an audience increasingly demanding more clarity, accuracy, impact and interaction in a multimedia/digital environment. The master’s degree should also serve to open new horizons for creativity and sound and audiovisual innovation.
Objectives
This master's programme allows its students to fully explore innovative communication techniques in the field of audiovisual information. It starts out from the premise that the creative process is a method for reformulating both content and format in audio and audiovisual information within today's digital environment.Access requirements
Bachelor's degree in Communication Studies (Journalism, Advertising and Public Relations, Audiovisual Communication) or Social Sciences.
Career opportunities
- Narrator/editor in audiovisual news programs.
- Editor of audiovisual news programs.
- Audiovisual and multimedia journalist.
- Audiovisual creative.
- Production of audiovisual content.
Contact
Blanca Perona Paez
Phone: 935811463
E-mail: master.ceia@uab.cat
UAB-specific Master's Degree
Places: 25
Orientation: Professional
60 ECTS
Location: Escola de Postgrau i Facultat de Cičncies de la Comunicació
Dates: from 16/01/2019 to 30/04/2020
Spanish (100%)
Departamento de Publicidad, Relaciones Públicas y Comunicación Audiovisual
Contact the programme manager *Required fields
You will receive a copy of your query by e-mail immediately and we will also include a PDF with all the information about the programme.