Master's Degree in Neuromarketing (Research Techniques in Consumer Cognition and Behaviour for Businesses and Advertising)

Introduction

Master's Degree in Neuromarketing. Research Techniques in Consumer Cognition and Behaviour for Businesses and Advertising
New research techniques applied to business, research departments and marketing professionals, management and communication, bring together different disciplines which have not been considered related to date, such as advertising and information with neuroscience and medical science.

This Master's degree is semi-classroom based (blended), with four months of teaching and work placements at the Communication Faculty on the Bellaterra Campus of the Universitat AutÚnoma de Barcelona and work placement centres, and the rest of the time is distance learning.

Objectives

Provide training in deploying these new instrumental techniques in neurology for the purpose of market research and advertising: ethically and in accordance with professional codes of conduct.

Access requirements

- Graduates and diploma holders.

Profiles from: Business studies, Business Management and Administration, advertising, communication, social science and psychology.

Recommended:
- basic knowledge of cognitive psychology or other areas of psychology (social, etc.);
- elementary knowledge of statistics;
- basic knowledge of data processing programs.

Career opportunities

- Research departments of mass consumption product companies
- Product design and commercialisation strategies
- Consumer behaviour analysis
- Advertising agencies
- Company management departments
- Strategic and operative marketing
- Higher education teaching
- Political communication and propaganda consultant

Contact

Pedro Navalles Villar

Phone: 670831796

E-mail: Pere.Navalles@uab.cat

UAB-specific Master's Degree

3 Edition
Places: 45
Orientation: Professional
60 ECTS
Code: 3418/3
Price: 6250 §

See price details

Modality: Blended
Location: Facultat de Ciencies de la Comunicaciů (Edifici I) Campus UAB
Dates: from 18/10/2017 to 25/06/2018
Teaching language:
Spanish (70%), English (20%), Catalan (10%)
Coordinating centres:
Departamento de Publicidad, Relaciones Pķblicas y Comunicaciůn Audiovisual

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You will receive a copy of your query by e-mail immediately and we will also include a PDF with all the information about the programme.