Master's Degree in Management of Public Relations and Communication Agencies (Onsite)
IntroductionOrganisations find it increasingly necessary to rely on a Public Relations specialist, a professional able successfully to manage those situations which may require this type of communication.
Furthermore, organisations today have a more proactive attitude towards the media, which makes press offices a more important and professionalised aspect of these entities.
This master programme aims to offer students the possibility to acquire skills in different areas of public relations, as well as to specialise themselves in in the areas they are most interested in, thus acquiring knowledge which otherwise would not be possible with only an undergraduate degree.
The programme offers a serious and professional approach to the tasks carried out by public relation professionals, related to both the business and institutional aspects. Through this master programme, students will be encouraged to develop public relation strategies according to their specific objectives.
ObjectivesDevelop and extend student's knowledge in the field of public relations and communications agencies in order to gain greater specialisation and professionalisation.
To do this case studies are largely used so that students can work with real cases that generally have to be resolved in teams, thus adding to their skills (negotiation, flexibility, seeing different points of view, etc.).
University degree or equivalent, preferably in communications studies (advertising and public relations, journalism, audiovisual communication), business management and administration (BMA), international relations, marketing, economics, law, industrial relations, tourism, and other similar fields.
As public relations professionals in the area of communication in the following types of businesses: communication offices, internal and external public relations departments, event organisers, marketing departments, human resource departments, corporate communication departments, etc.
They will also be prepared to act as external consultants to businesses, professional associations, institutions, NGOs, foundations, etc.
UAB-specific Master's Degree
Orientation: Academic, Professional
Location: Aulari Central, Campus UAB
Dates: from 01/10/2017 to 30/06/2018
Spanish (90%), English (10%)
Departamento de Comunicación Audiovisual y Publicidad
Contact the programme manager *Required fields
You will receive a copy of your query by e-mail immediately and we will also include a PDF with all the information about the programme.