Master's Degree in Management of Public Relations and Communication Agencies (Onsite)

Looking to specialise in a profession with a future? More than ever, today's companies need good communication professionals to help them take strategic decisions with reputational impact in mind

Contents

- The context of communication in organisations and public relations activity.
- Objectives of marketing and public relations.
- Community management.
- Planning public relations campaigns.
- Internal public relations.
- Organisation of events.
- Sponsorship and patronage.
- Protocol.
- Communication agencies.
- Corporate social responsibility.
- Public relations in specialist sectors
- Institutional relationships.

Subject Credits Type

The general communication and leadership plan in organisations

6 ECTS

Obligatory

Marketing applied to public relations and new technologies

6 ECTS

Obligatory

Planning of public relations campaigns and journalistic communication. Communication offices and community managers

12 ECTS

Obligatory

Protocol, institutional relations and events

12 ECTS

Obligatory

Management of sponsorship, patronage and public relations in specialist sectors

9 ECTS

Obligatory

Master's Dissertation

15 ECTS

Obligatory

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