Master's Degree in Management and Design of Audiovisual Production
IntroductionHistorically, the training of audiovisual producers has been related to the hands-on training they acquired in the professional field. The arrival of technology to the audiovisual sector exponentially increase the need of audiovisual products and academically trained producers.
The new audiovisual producer must use the most up to date methodological techniques and tools to respond with creativity to the demands of both social and cultural nuclei, as well as meet the demands offered by new audiovisual markets. This master provides students with the methodological tools needed to develop this type of task.
The master was created as a result of an obvious need detected by the very own professionals of the sector: actors, directors, scriptwriters and technicians in general receive specific training, audiovisual producers however do not. Given the speed with which technologies used in the audiovisual sector change, the training producers receive can no longer be based solely on experience. The needs of audiovisual production have become so sophisticated in all aspects that, in the 21st century, an audiovisual producer without training is clearly at a professional disadvantage.
Given that many countries do not have the latest technological tools, this proposal offers production models based on available resources and focused on meeting the needs of specific markets. At the same time, students have the chance to work with new and more commercial or more alternative audiovisual areas according to their interests.
Objectives- Skills in the application of technology in the process of producing and commercialising audiovisual products.
- Achieve a high level qualification in the ability to manage a company and an audiovisual product.
- Promote the creative skills, competences and abilities for the design and production of innovative audiovisual products with a guarantee of viability in the professional marketplace.
Students must hold an EHEA university degree or equivalent, giving them access to a master programme.
- Setting up and managing audiovisual companies.
- Creating and producing audiovisual products
- Working in an audiovisual team: production director, head of production, executive producer.
Francisco Martín Villodres
UAB-specific Master's Degree
Location: Escola de Postgrau
Dates: from 16/01/2018 to 11/12/2018
Departamento de Publicidad, Relaciones Públicas y Comunicación Audiovisual
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