Contents

The syllabus is divided into three modules (online communication, online marketing and management of online projects) and a master's dissertation. Previously there is an introductory phase in which two options are available: training in web technologies for students from the field of communication or marketing, or training in communication and marketing for students with a background in technology.

In short, the master's degree in Online Marketing and Communication provides top-level training to professionals already working in the internet sector or who are trained to do so: deepening their understanding of the web and of other related disciplines.

Subject Credits Type

Introduction to website technology

6 ECTS

Optional

Introduction to communication and marketing

6 ECTS

Optional

Online communication

15 ECTS

Obligatory

Online marketing

15 ECTS

Obligatory

Management and execution of online innovation projects

9 ECTS

Obligatory

Master's dissertation

15 ECTS

Obligatory

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