The objective of graphic design is to make a wide range of visual messages understanding and visually interesting.

In contrast to other type of visual communications, such as Advertising, it not always seeks to persuade nor is it used only to promote consumption. It does however focus on the creation of graphic identities and the management of campaigns for institutions and businesses, as well as brands and products.

Applied to the online sector, the profession of graphic design still has a long way to go, and at the same time it is conditioned and strengthened by the digital resources it is inevitably linked to. The mastery of the language of graphics on the internet implies acquiring knowledge of the support base, the specific technical characteristics of graphic elements, with its limitations and potentials; as well as the various digital tools and programming languages that exist.

These theoretical and practical skills will allow you to acquire the necessary knowledge to create a wide array of online publications with informative and/or persuasive aims.

The programme included in the Graduate Certificate in Digital Publishing Design focuses on the specificities of graphic design with regard to the design of online publications, interactive and multimedia graphic interfaces, web design, information architecture, editing and integration of audiovisual pieces, and web animation and consultancy services for new media.


- Demonstrate possession and comprehension of knowledge which relate graphic design to the business, technological and cultural environments in which digital publications are produced.
- Apply the knowledge acquired to propose improvements and innovations in digital ambients, taking into account well-known information, communication and usability principles belonging to this mean.

- Acquire the ability to be analytical and critical when diagnosing communication and usability problems which can be solved and improved from the point of view of design.
- Transmit in common language and with specialised technology formats new design proposals with the aim of making the understandable for computer programmers and other agents involved (clients and non-specialised publics).
- Develop a high level of self-sufficiency in which to carry out the professionalisation and management and administration of digital graphic design projects.

Access requirements

Qualifications in design from vocational training courses (graphic or product design, interior decorating) and in degrees in Fine Arts, Advertising and Public Relations, etc.

Career opportunities

Publishing design, books and periodicals, layout, corporate identity and business and public institution image, brand development, art direction, graphic, interactive and multimedia interphase design, web design, interaction and information architecture design, web video production, web animation, new media consulting.


Vivian FernŠndez

Phone: 932030923



UAB Graduate Diploma

10 Edition
Places: 25
Orientation: Professional
Code: 2431/10
Price: 3300 §

See price details

Modality: Onsite
Location: EINA, Escola de Disseny i Art , Passeig de Santa Eulŗlia 25, Barcelona
Dates: from 12/02/2019 to 04/06/2019
Teaching language:
Spanish (95%), Catalan (5%)
Coordinating centres:
Eina, Centro Universitario de DiseŮo y Arte de Barcelona

Contact the programme manager *Required fields

You will receive a copy of your query by e-mail immediately and we will also include a PDF with all the information about the programme.