Graduate Diploma in Graphic Communication Strategies
IntroductionThis Graduate Certificate is part of the Master in Graphic Communication whose courses are described below:
The Master in Graphic Communication is a programme that integrates the areas of creativity, graphic design, preparation of digital camera-ready artwork and final production (communication, construction and production) of the graphic artwork in print as well as multimedia.
Conceived as the natural follow up for the Bachelor in Communication or similar, for students who wish to strengthen their profiles in art direction, design, and visual communication production, i.e., to strengthen their profiles as visual communicators.
The aim is to teach the creation, pre-production and final production processes of any graphic product in depth. Visual communication products generated from graphic design, for advertising, editorial, journalistic or multimedia purposes.
The work of the visual communicator does not finish at the creation phase. His or her input continues to be required over entire work process. He or she must make sure to obtain the visual product under the established conditions. To do so, it is necessary to know how to manage the entire process. For good creative work to be successful, it is necessary to convey it efficiently to the final piece and for a reasonable price.
The content of this programme is usually not taught professionally enough in schools and communication or design departments, so communicators have no option but to learn little by little from experience.
With this Master in Graphic Communication, we aim to train students on the fundamental concepts about processes, materials, equipment and budgets, all of which take part in the process of visual communication work.
ObjectivesThe basic objective is to train students in the process of creating, editing and producing printed and multimedia materials and give them professional skills in the world of graphics.
This basic objective should improve communication processes among the members of marketing departments, creative departments and communication departments with the companies in the graphics and multimedia sector.
The intention of this Master's degree is to relate the interests of the university with the companies offering visual communication services.
This should result in improvements and innovation both in a professional context (improvement in production processes) and academic context (improvement in research and teaching).
- Bachelors, Graduates or diploma holders, especially in areas of communication (advertising and public relations, audiovisual communication and journalism), graphic design, multimedia, publishing, fine arts, etc.
- Advertising agencies
- Publishing Companies
- Design Studios
- Graphic media
- Press offices
Ana Isabel Entenza Rodriguez
UAB Graduate Diploma
Location: Facultat Cičncies de la Comunicació. Campus UAB. Bellaterra (Barcelona)
Dates: from 12/09/2016 to 28/02/2017
Departamento de Publicidad, Relaciones Públicas y Comunicación Audiovisual
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You will receive a copy of your query by e-mail immediately and we will also include a PDF with all the information about the programme.