Introduction

In this age of information technology, knowledge the use of specific internet marketing strategies and techniques is essential for business success. The postgraduate in Digital Communication and Marketing is a response to these needs and offers a practical, modern approach.

Creation, development, optimisation and ensuring optimum performance of a web project is an increasingly complex task that requires a series of techniques to be applied to a constantly changing dynamic: web analysis, Search Engine Optimisation, Search Engine Marketing, Copy-writing, E-mail Marketing, Social Media Optimisation, usability.

The programme is oriented toward facilitating training that focuses on these techniques at the same time as providing training in the context of internet communication and the evolution of website genres and formats through the brief but intense history of the internet.


The postgraduate course in Communicational and Digital Marketing is aimed at providing high level specialist training that can contribute to heighten the performance of the professionals that take it.

The course is offered in three languages: Catalan, Spanish and English The classes, tutorials and practicals can be done in any of the three languages.

Objectives

Lead the design, development and optimisation of internet marketing campaigns.

Access requirements

Graduates or diploma holders in disciplines related to communication, business management and marketing and computer technology. Also other disciplines that may be accredited as knowledge or experience relevant to the programme.

Career opportunities

The course outcome is to acquire an overall view which is of special importance to project directors, marketing directors, communication directors, web channel managers, webmasters, marketing campaign managers, account executives, analysts and consultants, programmers, designers, layout, copywriters, product managers.

Contact

Ďscar Coromina

Phone: 935814463

E-mail: pg.marketing.digital@uab.cat

Web: http://www.postgradomarketingonline.com/

UAB Graduate Diploma

8 Edition
Places: 55
Orientation: Professional
30 ECTS
Code: 2519/8
Price: 3450 Ą

See price details

Modality: Online
Location: Online
Dates: from 23/01/2017 to 15/12/2017
Teaching language:
Spanish (90%), Catalan (5%), English (5%)
Coordinating centres:
Departamento de Comunicaciˇn Audiovisual y Publicidad

Contact the programme manager *Required fields

You will receive a copy of your query by e-mail immediately and we will also include a PDF with all the information about the programme.