Graduate Diploma in Digital Marketing
IntroductionIn the era of Information Technology, knowledge and mastery of strategies and specific techniques in communication and marketing on the Internet is fundamental to achieving success in business. This postgraduate course in Digital Marketing responds to such needs with a practical and contemporary approach.
The creation, development, optimisation and profitability of a web project is a task of increasing more complex dimensions requiring the mastery of a series of constantly changing techniques such as digital analytics, Search Engine Optimisation (SEO), the planning of digital campaigns (searching, social media, displaying), content marketing, design, usability, copy-writing.
The programme aims to facilitate training focused on these techniques, whilst providing contextual training for Internet communication and the social and cultural transformations that derive from this.
The postgraduate course in Digital Marketing aims to provide a high level of specialisation in order to contribute to the best possible development of the professionals involved.
ObjectivesLead the design, development and optimisation of internet marketing campaigns.
Graduates or diploma holders in disciplines related to communication, business management and marketing and computer technology. Also other disciplines that may be accredited as knowledge or experience relevant to the programme.
- The postgraduate diploma in Digital Marketing aims to provide a high level of specialisation to distinct professional profiles within communication and marketing carrying out their activity on the Internet, and provide to provide such practitioners with a more specific knowledge on the use of the web for business strategies.
- On the basis of a markedly interdisciplinary approach, students will acquire specific knowledge of those aspects of the Internet having particular importance for project managers, marketing directors, directors of communication, web-channel managers, webmasters, campaign managers, account executives, analysts and consultants.
- At the same time, professionals with more specific responsibilities such as programmers, information architects, designers, layout designers, copy writers, product managers, etc. will be able to develop their work in a more synergistic manner in order to comply with company objectives through a full understanding of those areas of knowledge related to marketing and/or communication.
UAB Graduate Diploma
Dates: from 07/05/2018 to 03/02/2019
Departamento de Comunicaciˇn Audiovisual y Publicidad
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You will receive a copy of your query by e-mail immediately and we will also include a PDF with all the information about the programme.