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Master description

The Master's degree in Marketing is oriented towards professional practice, and comprises 60 credits to be taken in two semesters of an academic year. Of these 60 credits, 50 are compulsory (40 for basic contents and 10 for the master's dissertation) and 10 are optional.

The optional credits correspond to three modules:
  • Socio-Political Marketing: focusing on the commercial problems facing businesses or organisations of a social or political nature, and therefore addressing their context and, in particular, the political and electoral behaviour of individuals.
  • Commercial Communication: preparing students to carry out specific functions, in the design and execution of communication and advertising strategies, and addressing the issues facing agencies specialising in this area.
  • Work Placement:  Students do an external work placement in selected companies.

Study plan structure


Type Credits
Compulsory 40
Optional 10
Master's dissertation 10


Module Credits Type
Advanced Marketing 10 OB
Advanced Research 10 OB
Consumer Behaviour 10 OB
Emerging Marketing 10 OB
Master's dissertation 10 OB
Commercial Communication 10 OT*
Professional Practice 10 OT*
Socio-Political Marketing 10 OT*

* Optional, you must take 10 credits

OB: Compulsory
OT: Optional

Additional information about the study plan

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Master's degree website http://pagines.uab.cat/marketing/

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