Internet Trends

Number of ECTS: 6   Price: 720 €
Teaching Language: English Place: Building J
Bellaterra Campus, 08193 Bellaterra

Teaching Period: 17 July to 4 August

Contact: summer@uab.cat

Teacher:   Carmina Crusafon

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ACADEMIC GUIDE

Contents overview

The Internet is an essential part of our daily lives. Understanding how it works and its most relevant trends becomes fundamental for any student. This course provides knowledge and tools to undertake a project in the Internet media ecosystem.

Objectives

  • Analyze the evolution of the Internet from the perspective of the digital media ecosystem.
  • Learn how to evaluate a media company that operates online.
  • Learn oral and written skills for presentations in the business world.

Class Structure
The class consists of three basic elements: lectures, practicals and discussion. The early part of most classes will consist of a lecture and general discussion of the topic at hand. On some days, the student will be given either an in-class assignment that he/she will complete (individually or in group) or will be preparing presentations.

Contents
The Evolution of the Internet: An Overview

  1. Brief historical background
  2. Current trends and digital business ecosystems

How to create an Internet Project (I): First steps

  1. Looking for ideas
  2. Tools for an entrepreneurial project

Markets, Companies, and Products in the Internet

  1. The business model
  2. Case studies: Companies and products

How to create an Internet Project (II): Development

  1. Market analysis
  2. Decision making process

Regulation, Participation, and Democracy in The Internet

  1. The Internet Regulatory framework
  2. Participation and democracy in the Internet

How to create an Internet Project (III): Pitching

  1. Final project presentations
  2. Assessment and feedback

What’s next for the Internet?: Future forecasts

  1. Technology
  2. Social Impact
  3. Entrepreneurship


Teaching / learning activities

  • Lecture
  • In-class group assignment
  • Discussion
  • Team building
  • Presentations
  • Co-evaluation

Evaluation
This is the grading breakdown for the course:
Individual assignments

Assignaments Deadline Grading
In class assignment July 19 10%
Case Analysis July 21 10%
Review July 26 10%
Participation in class - 10%

Group assignments: Internet Project
 

Assignaments Deadline Grading
Idea pitch July 24 10%
Market Analysis July 28 10%
Project report July 31 15%
Final Pitch August 1 15%
Co-evaluation August 1 10%

Links and references
Books:
ANDERSON, C. (2006). The Long Tail. Why the Future of Business is Selling Less of More. New York: Hyperion.
BAUER, J.M., LATZER, M. (2016) Handbook on the Economics of the Internet. Cheltenham: Edward Elgar Publishing.
CASTELLS, M. (2009). Communication power. Oxford: Oxford University Press.
IDATE (2016). Digiworld Yearbook 2016. Montpellier: IDATE.
JARVIS, J. (2014). Geeks Bearing Gifts: Imagining New Futures for News. New York: CUNY Journalism Press.
JENKINS, H. (2006). Convergence culture. Where Old and New Media Collide, New York: New York University Press.
MANSELL, R. (2012). Imagining the Internet. Communication, Innovation, and Governance. Oxford: Oxford University Press.
MANSELL, R. y RABOY, M. (2011). The Handbook of Global Media and Communication Policy. London: Blackwell.

Relevant websites:
Pew Research Center – News & Media (http://www.journalism.org/)
Nieman Lab – Harvard University (www.niemanlab.org)
Columbia Journalism Review (www.cjr.org)
Digiday (www.digiday.com)