UAB

Bachelor's Degree in Advertising and Public Relations

Presentation

The Bachelor's Degree in Advertising and Public Relations aims to train highly qualified professionals with the skills needed to work in agencies, businesses and both public or private institutions and organisations. They will be able to focus on the creativity, design, production, management and administration of accounts, as well as work on media planning and research into consumers, target audiences and markets.

Students receive high quality training thanks to the degree's hands-on approach and the facilities at the Faculty of Communication Studies, which provide students with the tools needed to meet the real demands of this profession. Students can choose from three specialisations: Creative Direction, Strategic Management in Advertising and Strategic Management in Public Relations.

Given that this professional field is in constant transformation , the degree is periodically renewed and redefined with the aim of actively contributing to the assimilation of new forms of communication. To achieve this, the relation between teaching and research is vital. That is why the degree includes five leading research groups: the Business and Institutional Communication Management research group; the Advertising research group; the Laboratory of Instrumental Analysis of Communications; the Migration and Communication Research Group (MIGRACOM) and the Radiophonic Advertising and Communication Research Group (PUBLIRADIO). The last two are accredited by the Government of Catalonia.

Student Profile

The ideal student for this degree should have the following qualities: 

  • Creativity and imagination.
  • Good social and communicative skills.
  • Knowledge of other languages.
  • Capacity for synthesis, attention and effort.
  • A critical and analytical mind.
  • Flexibility and fluency.
  • Ability to plan tasks over medium and long terms.
  • Boldness and avant-garde leanings.
  • Capacity for observation.
  • Auditory and visual memory.

We recommend students have a good grounding in all language-related subjects, along with the new languages (artistic, audiovisual, etc.).

Career options

- Advertising agencies (creativity, accounts, media, production, marketing and design)
- Public relations agencies
- Advertisers (departments of marketing and advertising)
- Media (departments of advertising and public relations)
- Media purchasing centres
- Institutions (departments of communications and advertising)
- Exclusive advertising companies
- Communication and corporate image offices
- Companies involved in promotion, telemarketing, consulting, sponsoring, events, and market research
- Direct marketing and interactive communication agencies
- Video, cinema and post-production companies
- Photography and graphics studios

Coordinator and coordination team

Advertising and PR Studies Coordinator
Francisco Martín Villodres (francisco.martin@uab.cat)
Phone:  (34) 93 581 1529

Communications Library and General News Library
Coordinator: Joana Gallego Ayala ( joana.gallego@uab.cat)
Phone:  (34)  93 581 4476
 
RTV Laboratories Coordinator and Computer and Multimedia Spaces
Coordinator: Antoni Vidal Carretero (antoni.vidal@uab.cat)
Phone:  (34)93 581 1536
 
Exchange Programmes  Coordinator
Ana Fernández Viso( intercanvis.comunicacio@uab.cat)
Phone:  (34)93 581 1795

Evaluation

ECTS methodology implies continuous assessment of all students' work.

Timetables

Afternoons

Academic calendar

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Learning resources

Learning resources

Faculty of Communication Studies
http://www.uab.cat/comunicacio/
Bellaterra Campus
Pre-enrolment code: 21097
80 places
Number of credits: 240 ECTS
Duration: 4 years
Language: Catalan and Spanish
Price per credit: 35.77 euros.
Classroom-based learning
Period of study: Six-monthly
Part-time or full-time: Full-time dedication. Part-time option available.
Social Sciences and Law

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