|Number of ECTS: 6||Price: 720 €|
|Teaching Language: English||
Place: Building J
Bellaterra Campus, 08193 Bellaterra
Teaching Period: 17 July to 4 August
The Internet is an essential part of our daily lives. Understanding how it works and its most relevant trends becomes fundamental for any student. This course provides knowledge and tools to undertake a project in the Internet media ecosystem.
- Analyze the evolution of the Internet from the perspective of the digital media ecosystem.
- Learn how to evaluate a media company that operates online.
- Learn oral and written skills for presentations in the business world.
The class consists of three basic elements: lectures, practicals and discussion. The early part of most classes will consist of a lecture and general discussion of the topic at hand. On some days, the student will be given either an in-class assignment that he/she will complete (individually or in group) or will be preparing presentations.
The Evolution of the Internet: An Overview
- Brief historical background
- Current trends and digital business ecosystems
How to create an Internet Project (I): First steps
- Looking for ideas
- Tools for an entrepreneurial project
Markets, Companies, and Products in the Internet
- The business model
- Case studies: Companies and products
How to create an Internet Project (II): Development
- Market analysis
- Decision making process
Regulation, Participation, and Democracy in The Internet
- The Internet Regulatory framework
- Participation and democracy in the Internet
How to create an Internet Project (III): Pitching
- Final project presentations
- Assessment and feedback
What’s next for the Internet?: Future forecasts
- Social Impact
Teaching / learning activities
- In-class group assignment
- Team building
This is the grading breakdown for the course:
|In class assignment||July 19||10%|
|Case Analysis||July 21||10%|
|Participation in class||-||10%|
Group assignments: Internet Project
|Idea pitch||July 24||10%|
|Market Analysis||July 28||10%|
|Project report||July 31||15%|
|Final Pitch||August 1||15%|
Links and references
ANDERSON, C. (2006). The Long Tail. Why the Future of Business is Selling Less of More. New York: Hyperion.
BAUER, J.M., LATZER, M. (2016) Handbook on the Economics of the Internet. Cheltenham: Edward Elgar Publishing.
CASTELLS, M. (2009). Communication power. Oxford: Oxford University Press.
IDATE (2016). Digiworld Yearbook 2016. Montpellier: IDATE.
JARVIS, J. (2014). Geeks Bearing Gifts: Imagining New Futures for News. New York: CUNY Journalism Press.
JENKINS, H. (2006). Convergence culture. Where Old and New Media Collide, New York: New York University Press.
MANSELL, R. (2012). Imagining the Internet. Communication, Innovation, and Governance. Oxford: Oxford University Press.
MANSELL, R. y RABOY, M. (2011). The Handbook of Global Media and Communication Policy. London: Blackwell.
Pew Research Center – News & Media (http://www.journalism.org/)
Nieman Lab – Harvard University (www.niemanlab.org)
Columbia Journalism Review (www.cjr.org)